Upcoming FREE Webinar – Audience Development: Segmentation Model of Print Subscribers on April 4, 2024, at 11:00 a.m.
David Elder, Print Consumer Revenue Senior Manager, Analytics and Reporting, for Advance Local, will discuss how Advance Local developed a segmentation model which creates a long-term strategy for the evolution of subscribers from print to digital, while maximizing retention and revenue of subscribers who are less likely to convert from print to digital.
David Elder has been with Advance Local for 11 years. Prior to joining Advance, he spent 25 years at the Orlando Sentinel, holding positions in circulation that included systems and reporting manager, retention manager, customer service manager, and circulation planning manager.
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