John Newby
– Outlook 2016: The State of the Audience World
This isn’t your father’s newspaper. As print audiences continue to erode, the moves we make now are
the most critical in our life times, in fact what we do today may determine if we are here tomorrow.
Get the state of the industry, learn some of the critical steps that must be taken today in your company
to assure you have the time to succeed over the long haul.

Patrick GlennonIntelligent Audience Engagement
Engaging intelligently with your customers is a vital building block to ensuring significant gains in retention and audience revenue. This session will provide insights into optimizing customer-level data to define value-based customer segments. Further, it will examine case studies on how to leverage these segments to put audience at the center of your engagement strategy and execution.

Selected Business Partners – Product / New Product Extravaganza
Here is a chance to meet in small groups or even one-on-one with our business partners as they show their newest ideas and innovations. This isn’t a sales pitch, it is an opportunity to see how various products can reduce your cost of doing business or grow new revenue streams.

Dick FullerGrowing Daily & Sunday Print Circulation
This will be a case study on how The Blade has been able to grow Sunday print circulation this year through creative bundling, email marketing, telemarketing to cell phones, event kiosking, and Reader Rewards Programs.

Joe SalomoneLatest from the AAM Front
Learn the latest strategies to maximize your print and digital footprint utilizing the rules and guidelines of AAM. This will be a can’t-miss session for your newspaper.

Jim Smith, Joe Beaudry & Newel JensenSingle Copy MAGIC
Regardless if it is single copy or home delivery, the rules of the circulation/audience game have most certainly changed, have you changed your strategy to stay in the game? Gone are the days of massive budgets being set aside for building and/or maintaining your circulation/audience base. Circulation executives must be more creative than ever to grow their core circulation.

Mike Zinser – Navigating the Ever Changing Legal Environment
The legal environment within the news-media industry is forever changing. Listen as Mike takes you through several cases/issues that can impact your newspaper on several fronts. This session will help your newspaper avoid many of the pitfalls others have fallen prey to.

John MurrayBuilding the Sustainable Business Model – And Benchmarking the Progress
The media landscape is always changing, listen as John Murray dissects the latest NAA numbers and what those numbers might mean to your local newspapers. Listen as John outlines some of the latest strategies being used to maintain the circulation base. This will be a can’t-miss session for your newspaper.

I-SCMA Team30 Great Ideas in 60 Minutes
Need a plethora of ideas to bring back to your newspaper and implement quickly? This is one session that you won’t want to miss. You will come away with many ideas allowing you to move the circulation/audience needle quickly. This session alone is worth the cost of this conference.