The 2014 America East Conference will take place at the Hershey Lodge & Convention Center March 31 – April 2, 2014.

 

TO REGISTER FOR A DAY OF I-SCMA: Download the form HERE and mail by March 24 to:
America East
3899 N. Front
St., Harrisburg, PA 17110

Or fax to (717)703-3001. Phone (717)703-3069 for registration assistance.

  • Download the America East digital ad HERE. Please post on your websites, or in your e-newsletters, etc.

Be sure to take advantage of special programming brought to you by I-SCMA on Tuesday, April 1, 2014. Special I-SCMA sessions are complimentary. Payment is required for luncheon and access to exhibit floor.

10:00 A.M. – 10:50 A.M. NEWSPAPERS GROWING AUDIENCES

We will look at several Top-25 newspapers in audience growth and present information on how they have increase their online and print audiences. Speakers will include Jim McCabe, Circulation Manager for the Times-Leader in Wilkes-Barre, PA; George Spohr, Editor for the Times-Leader; Barry Martin, Home Delivery Sales Manager for Trib Total Media in Pittsburgh, PA; and Jeff Simmons, Executive Director of Circulation Sales for Trib Total Media.

Speaker: James Phillips, Circulation Direct, Times-Shamrock Communications

11:00 A.M. – 11:50 A.M. INCREASING CIRCULATION REVENUE

This session will highlight ways newspapers are gaining more revenue through online and print circulation pricing strategies.

Speaker: Matt Lindsay, President, Mather Economics

12:00 NOON TO 1:00 P.M. LUNCHEON SPONSORED BY BRAINWORKS

1:30 P.M. – 2:30 P.M. CIRCULATION ROUNDTABLE DISCUSSION

All in attendance will share ideas for accomplishing audience growth, revenue increases, expense control and more.

Moderator: Jeff Simmons, Executive Director of Circulation, Total Trib Media