The 2013 America East Conference will take place at the Hershey Lodge & Convention Center April 8-10, 2013.

 

TO REGISTER FOR A DAY OF I-SCMA: Download the form HERE and mail by April 1 to:
America East
3899 N. Front
St., Harrisburg, PA 17110

Or fax to (717)703-3001. Phone (717)703-3069 for registration assistance.

  • America East digital ads have been generated. Please download these and post on your websites, or in your e-newsletters. Materials can be downloaded HERE
  • Please tag your tweets with #AMEast13 so that we may re-tweet them

Be sure to take advantage of special programming brought to you by I-SCMA on Tuesday, April 9, 2013. Special I-SCMA sessions are complimentary. Payment is required for luncheon and access to exhibit floor

10:00 A.M. – 10:50 A.M. MODERN ACQUISITION MARKETING

Today’s subscriber acquisition strategy needs to expand and include modern channels. Is your company in search of new channels to acquire and engage subscribers? SEO, SEM, and mobile strategies and tactics can improve acquisition, enhance your brand and build customer loyalty.
Speaker: David Rewalt, Director, Subscription Sales, USA Today

11:00 A.M. – 11:50 A.M. USPS AND YOUR BUSINESS

The USPS is in the midst of serious challenges that will change its business model. The consequences and impact on your business are the subject of this presentation.
Speaker: Tom Salvo, USPS Operations Manager, Gannett Publishing Services

12:00 NOON TO 1:00 P.M. LUNCHEON SPONSORED BY BRAINWORKS

1:30 P.M. – 2:30 P.M. CIRCULATION ROUNDTABLE DISCUSSION

This idea and experience sharing session offers an excellent opportunity to discuss audience development, MMA, pay walls, metered access, revenue optimization, cost containment, outsourcing, building distribution networks….. And many other topics that are relevant in today’s challenging environment.