Your creative contribution will ensure the success of this year’s promotion competition!

Each year, newspaper circulation professionals put their best efforts on display at the annual conference in our promotion display contest.  From international newspaper carrier day ads to incredible direct mail campaigns, the contest is THE  place to see the best of what the industry is producing right now.

Competing in the contest couldn’t be easier, and we have all the details available for you right here.

First, you can grab Promotion 2013 and the Promotion Display Labels for 2013 as either PDF files or Excel files.

Follow the instructions, and we’ll see you at the conference at the Lancaster Marriott at Penn Square this October.

Your promotional contributions are a vital part of each year’s conference.  Last year the competition in Baltimore, MD resulted in many great entries that participants were able to share.  Please submit your great idea(s) because we all learn from each other.  Again this year, every publisher who shares at least one promotional board will be entered into a drawing for one $250.00 prize.

In the interim, if you have any questions, please direct them to Promotion Display Chair Dan Slep.

This year there are two circulation categories:

  • Circulation under 50,000 copies
  • Circulation over 50,000 copies

Award Categories

  1. Carrier and District Manager Promotions: Includes all sales promotion materials directed to youth or adult carriers and district managers
  2. Single Copy Sales Promotions: Includes all single copy promotional materials, point of purchase pieces, incentive programs for staff and/or independents, readership contest, etc.
  3. All Other Sales Promotions: Includes any sales effort not covered in other categories.
  4. Carrier Recruitment, Recognition, and Service to Customers: Includes recruitment, recognition, scholarship programs and/or carrier newsletters. Also includes any carrier programs for excellent service delivering papers to customers.
  5. International Newspaper Carrier Day: This category is pen for displays from Carrier Day 2012 only. Promotion using NAA artwork is prohibited.
  6. New Product ales Promotion: This category is open for displays built around a new product your newspaper introduced during the past year.
  7. Direct Mail: Includes any promotion used in mailing to potential subscribers.
  8. N.I.E. : Includes any promotions to increase circulation of Newspapers in Education programs
  9. Retention: Includes any program or promotion designed to improve subscriber retention.
  10. Online: Includes any program or promotion designed to promote newspaper products or services on your website.



Judging will be based on results, objectives, creativity and design of the display boards.

Category Awards

20 Winners – one plaque will be awarded in each circulation category.

L. Scott Olsen Award

I-SCMA’s highest aware will be presented to one newspaper for the most outstanding overall display. A minimum of four categories must be entered in order to be considered. The Olsen Award will supersede and replace any category award.

Displays Rules. Please read carefully

  • Display material should be new and successfully used between September 2012 and September 2013.
  • Promotion material should be displayed in original form without enhancements to improve the decorative appearance of the entry. In-paper promotional materials should be displayed using actual tear-sheets.
  • Circulation category entered is determined by daily circulation. Using the latest AAM Annual Audit. If your newspaper has a morning and an evening edition, the combined circulation figure should be used.
  • Display categories two, three, six and seven must include results, prominently displayed.
  • Entries must be displayed on new 20″x30″ (inches) FOAM CORE BOARDS, one side only, one entry per board. Boards should be erected with supports and must be freestanding.
  • Attach two copies of the label for each category at the top right corner of your board. Be sure to indicate your circulation category. Labels can be downloaded HERE. If you have any questions, please contact Dan Slep at
  • Exhibits not conforming to the ISCMA rules will be disqualified. The decisions of the judges are final.
  • All new participants will receive a special gift. If you have not participated in the last two years, clearly mark your entry “New Participant” in order to receive a special gift.
  • One entry per category
  • Each publisher who participates will be entered into a drawing for one $250.00 cash award.

Entry Procedure

An attending representative should bring all entries to the conference. In the event your newspaper does not attend, you may mail your entry to Dan Slep. Please e-mail Dan for mailing information.

In order for entries to arrive on time for the conference, entries must be mailed no later than October 1, 2013. Entries postmarked after that date may be disqualified.