Business & Social Program

Monday, October 14, 2013
8:00 a.m. – 5:00 p.m.

Advertiser/Promotion Area Open

8:30 a.m. – 8:45 a.m.

Introductions/Program Overview

Mike Kane, Director Sales & Distribution, Gannett Publishing Services

8:45 a.m. – 9:15 a.m.

Welcome to Lancaster!

Robert Krasne, Vice Chairman, President & Publisher Steinman Communications

9:15 a.m. – 9:30 p.m.

Blow Your Own Horn!

9:30 a.m. – 10:15 a.m.

Shrink Management Best Practices

Michael Ferry, Assistant Circulation Director, The Plain Dealer

10:15 a.m. – 10:30 p.m.

BREAK

10:30 a.m. – 11:30 a.m.

Legal Update

Michael Zinser, The Zinser Law Firm, P.C.

11:30 a.m. – Noon

Advertiser/Sponsor Introductions

Noon – 1:30 p.m

Luncheon

Invocation, Resolution and Necrology, New Members, Awards – Golf and 5K Run/Walk, Slate of Officers

1:30 p.m. – 2:30 p.m

Selling Socially

David Rewalt, Director of Sales USA Today

2:30 p.m. – 3:00 p.m

Dessert with Advertisers, Promotion Boards

3:00 p.m. – 3:45 p.m

Grow! Yes GROW Your Single Copy with “Check 12”

Jane Petigrew, Senior Distribution Director, Asbury Park

3:45 p.m. – 4:45 p.m

NAA

John Murray, VP Audience Development NAA

4:00 p.m. – 4:30 p.m

Past Presidents Meeting

Room TBD

5:00 p.m. – 5:15 p.m

I-SCMA Business Meeting

6:00 p.m. – 7:00 p.m

Cocktail Hour

7:00 p.m. – 9:00 p.m

Grand Banquet

    • Welcome/Invocation
    • Advertiser Recognition
    • Sponsor Recognition
    • VT Curtis Newspaper Carrier Citation Awards
    • I-SCMA Carrier of the Year Awards

Tuesday, October 15, 2013

8:00 a.m. – 11:00 a.m.

Advertiser/Promotion Area Open

8:30 a.m. – 9:15 a.m.

Life Cycle Management

 Nina Todd, Regional Sales Manager, The News Journal

9:15 a.m. – 9:45 a.m.

Advertiser Panel 

 Host John Psa, President CFO, The Pisa Group

9:45 a.m. – 10:15 a.m.

Advertiser Blitz!

10:15 a.m. – 11:15 a.m.

AAM Update

Diane Szubrych, Senior Manager Publisher Relations

11:15 a.m. – Noon

USPS Update, What Now!!??

Tom Salvo, Director Sales & Operations, The News Journal

Noon – 2:00 p.m.

Luncheon/Business Meeting

    • Invocation
    • Promotion Awards
    • Blitz Awards
    • Installation of Officers
    • I-SCMA Survey Discussion

2:00 p.m.

Adjourn