Thank you to everyone who made America East 2012 a success!

America East 2012 was held on Tuesday, March 13, 2012 at the Hershey Lodge and Convention Center.

 

Clicking on the session name will direct you to a downloadable presentation. 

 

ABC – Rules and Regulations – Find out what you should be counting and what others are doing. During this session, Joe Salomone will explain the many options and opportunities for newspapers to count audience totals. Examples will include: e-editions, replica, non-replica, verified, paid print circulation etc.

Speaker: Joe Salomone, Associate Director, ABC Compliance
The Wall Street Journal, (US & Europe)/New York Post/ Barron’s/ Smart Money

Paywall Options & Strategies To Fit Your Market – Kelvin Parker will compare various models that were tested at seven Dow Jones Local Media Group Newspapers and the subscriber acquisition results of testing each model.

Speaker: Kelvin Parker, Circulation Director
Times Herald Record, Middletown, N.Y. and Pocono Record, Stroudsburg, PA